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wanted the ads to shout with youth and energy...to be fresh and reclaim the spirit that the collection had when we first conceived of it - to be another collection, not a second line.''
Out of a whopping 70,000 entries, nine models were selected by the designer and casting director Anita Bitton for the David Sims photoshoot last month.
T.Marc JacobsThe campaign is the first since Katie Hillier and Luella Bartley came on board and will be unveiled in the August issue of Teen VOGUE, supported by behind-the-scenes videos on Marc Jacobs' official website.
Marc added to WWD: ''David Sims portraits, Peter Miles layouts, the credibility of the cast and the approach to casting t.he ads transmit a current social lifestyle that doesn't play into other clich s... And totally feels like our company - a cast of colorful and dynamic characters.''

Marc Jacobs loves Instragram casting results

Marc Jacobs thinks searching for models to front his Marc by Marc Jacobs' fall ads using social media has resulted in a yout.www.google.dk ful, fresh campaign.

Marc Jacobs thought casting models via Instagram was a ''cool'' idea.
The designer put out an open casting call for his Marc by Marc Jacobs' fall campaign on social media, asking wannabe models to submit photos of themselves using the hashtag CastMeMarc, and thinks the innovative experiment perfectly captures the youthful vibe of the diffusion line.
He explained: ''It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong.

Marc Jacobs closes New York fashion week
Designer presents much-awaited collection following his departure from Louis Vuitton to concentrate on his own l.Marc Jacobs Tasker label

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Lauren Cochrane
theguardian, Thursday 13 February 2014 22.53 EST
Clouds were the backdrop for the Marc Jacobs show at New York Fashion Week.marcjacobstasker.dk
Clouds were the backdrop for the Marc Jacobs show at Ne.w York fashion week. Photograph: Jason SzenesEPA
Marc Jacobs autumnwinter 2014 show ended New York fashion week on Thursday evening. Always a season game changer, this show was particularly anticipated. Jacobs left his role as artistic director of Louis Vuitton one he had held for 16 years last October to concentrate on his own bran.Marc Jacobs Danmark . This show was a litmus test on where the designer plans to take the brand that bears his name.

majority owned by LVMH, the conglomerate that also owns Louis Vuitton.

Cloud mine ... Marc Jacobs at the end of his show.
Cloud mine ... Marc Jacobs at .the end of his show. Photograph: Jason SzenesEPA
Jacobs exit from the French house to give his all here is widely believed to precede the brand going public within three years. With annual sales estimated between 410 and 820m, and a portfolio of sub-brands that includes cheaper line Marc by Marc Jacobs and a new beauty division, the fu.Marc Jacobs Pung uture s bright. This collection only underlines that fact.

Earlier in the day, Calvin Klein brought a folky take to the brand s trademark minimalism. Texture was big in Francisco Costa s collection with a stiff mohair used across dresses, coats and jackets. Hemlines fell arou.nd mid-calf - emerging as the length of the week - and skirts were worn with flat laced boot that came up to meet it.

A stiff dress shape with T-shirt sleeves and a gently flared skirt was a standout piece in ivory. Starting with a monochrome colour palate, pretty autumnal shades of moss and rust were appealing on hip-length jacket wit.Marc Jacobs zwh140707 bell sleeves. Knitwear was also strong and used chunky yarns for an almost handmade finish.

White the colour of blank canvases and new beginnings dominated. The New York Armoury space came with clouds covering the catwalk and a single white lily was on the seat of every guest. The first model, with a bobbed hair style, wore a simple white jersey dress to her calves, teamed with slim trousers and ankle boots. Others followed wearing shorter long-sleeved tunics with trousers printed with the pattern of sand dunes and cropped bomber jackets with giant sleeves made of fur in the lightest of . shades.